Kasturi (Kash) Rangan is Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998–2002), he is now the co-chairman of the school’s Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course (was its head across multiple sections from 1993–1996), and the second-year electives, Business Marketing and Channels-to-Market. He has also taught marketing in the Advanced Management Program for senior managers. Currently, Rangan teaches the elective course, Business at the Base of the Pyramid. In addition, he teaches in a number of focused executive education programs: Business-to-Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility.

Professor Rangan’s business marketing and channels research has appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Management Review, Journal of Retailing, Management Science, Marketing Science, and Organization Science. Rangan has authored or co-authored several books, which include: 1) Going to Market, which deals with distribution systems for industrial products, and 2) Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle. Rangan’s latest book, Transforming Your Go-to-Market Strategy, presents a unique framework on how to evolve a firm’s go-to-market strategy with the changing market needs. In the book, Professor Rangan develops the concept of Channel Stewardship and three disciplines of how to implement it in practice.

He has been on the faculty of the Harvard Business School since 1983.